Traditional Marketing Ideas That Still Work

In this tech-focused time, it’s easy for some businesses to move away from the seemingly old-fashioned traditional marketing techniques and focus all of their attention in the digital space. However, particularly for local businesses that are starting small and working with a limited budget, those traditional marketing strategies can still do wonders for building and promoting your business. These are just a few easy to implement traditional ideas that will still get your services out there without blowing your whole budget on marketing. Simple but effective signage: When it comes…

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Planning The Ideal Exhibition Presentation

Planning, setting up, and running an exhibition stand at a major event can put a great deal of pressure on any business owner, particularly if you’re just starting out or have major targets that need to be met. It’s can feel tough to stand out in a busy exhibition hall, particularly when many of your competitors will undoubtedly be present. However, an exhibition is an awesome opportunity to show off what your company or product has to offer, and to get the word out about your brand. Good planning can…

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Step-By-Step Approach to Professional Rebranding

Rebranding a business is the process of giving a new look and feel to an already existing brand/product so as to influence its customer’s perception. This process may include changing your business’ name, logo or packaging. At times, rebranding can be a difficult task but a very rewarding process. It needs careful thought and planning to accomplish the desired objectives which are to enhance your brand reputation and pull more customers to your business. One of the most important parts of the rebranding exercise is to go to the public…

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How To Perform A/B Testing

A/B testing is a very valuable and important aspect of internet marketing, and learning to do it on social media in an effective way can help you succeed quite a bit. Split testing is by far the best way to ensure that every status update results in maximum engagement and all of your ads are optimized for the highest possible conversion rate. So why exactly should you split test Facebook posts as well ads? Split testing essentially compares to versions of something that are similar but with small differences, such…

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