Step-By-Step Approach to Professional Rebranding

Rebranding a business is the process of giving a new look and feel to an already existing brand/product so as to influence its customer’s perception. This process may include changing your business’ name, logo or packaging. At times, rebranding can be a difficult task but a very rewarding process. It needs careful thought and planning to accomplish the desired objectives which are to enhance your brand reputation and pull more customers to your business. One of the most important parts of the rebranding exercise is to go to the public…

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How To Perform A/B Testing

A/B testing is a very valuable and important aspect of internet marketing, and learning to do it on social media in an effective way can help you succeed quite a bit. Split testing is by far the best way to ensure that every status update results in maximum engagement and all of your ads are optimized for the highest possible conversion rate. So why exactly should you split test Facebook posts as well ads? Split testing essentially compares to versions of something that are similar but with small differences, such…

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